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Borealis joins the Business Friends
of the Danube partnership
As key stakeholders in the Danube Basin, businesses can create problems or contribute to solutions. More businesses operating in the Danube Basin have already embraced the need to demonstrate corporate social responsibility by voluntarily assisting the ICPDR and Danube countries.
Mark Garrett, CEO of Borealis, a leading provider of innovative, valuecreating plastics solutions, signs the Business Friends of the Danube partnership agreement, with Olga Srsnova, ICPDR President 2009.
Borealis, a leading provider of innovative, valuecreating plastics solutions, has joined the Business Friends of the Danube partnership. As a member of the Business Friends of the Danube, Borealis will join The Coca-Cola Company, Coca-Cola Hellenic, the Austrian Broadcasting Corporation ORF and others in ensuring high standards of operation by businesses in the region, and in developing and supporting joint activities that promote efficient and sustainable sanitation and water conservation solutions.
For Borealis, this includes participation in Danube Day as well as activities to enhance knowledge transfer to promote better use of water resources, improved wastewater treatment and precision farming practices in the Danube River Basin.
Recognised leadership in responsibility. The Business Friends of the Danube partnership will be the regional component of Borealis’ global programme for water and sanitation, Water for the World, which the company initiated in 2007 with its joint-venture Borouge. Water for the World fosters local knowledge and partnerships to provide sustainable solutions for safe water and sanitation, and was recognised by the Austrian Corporate Social Responsibility award TRIGOS. Water for the World was nominated in the ‘Society’ category by an independent jury of TRIGOS representatives and economic and academic experts.
“The Business Friends of the Danube is the natural regional partnership for our Water for the World programme,” says Mark Garrett, CEO of Borealis AG. “With our operations in Burghausen, Linz and Schwechat and our market leadership in Central and Eastern European countries, Borealis has a strong presence in the Danube River Basin. Being a Business Friend of the Danube complements our strategy and is an important step forward in enhancing the contribution our company can make in this region.”
Creating solutions at home and abroad. Headquartered in Vienna, Austria, Borealis has major production sites on the Danube providing plastic materials to the infrastructure, automotive and advanced packaging markets across Europe, the Middle East and Asia.
“We are delighted to welcome Borealis to the Business Friends of the Danube,” says Philip Weller, Executive Secretary of the ICPDR. “The company has extensive expertise in developing innovations that support ecologically sustainable water management solutions. We are looking forward to working with them to encourage awareness and the transfer of knowledge and best practice to projects that will preserve the uniqueness and long-term resources of the Danube River Basin.”
The Business Friends of the Danube partnership was launched in 2008 by the ICPDR and offers companies the opportunity to enter into mutually beneficial partnerships that help to preserve and protect the Danube and its tributaries.
For more information,
please visit:
www.icpdr.org/icpdr-pages/business_cooperation.htm
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