Raising awareness of the importance of Travel & Tourism, promoting synergies between the public and private sector, generating profit as well as protecting natural, social and cultural environment, are the fundamental components of WTTC's mission, as outlined in the Blueprint for New Tourism.

WTTC is firmly committed to realizing our industry's potential for growth and ensuring maximum and sustainable benefits for everyone involved. As one of the industries which generates the most employment, Travel & Tourism needs the complete understanding and support of governments and international organizations in order to realize its full potential, for the benefit of all.

This industry can only grow if governments realize its real economic and social value and create the necessary infrastructure to able to accommodate this development. Worldwide, Travel & Tourism is expected to grow at a level of 4.0 % per year over the next ten years, creating an opportunity for every country in the world to be part of this process and to share the benefits.

Humanity is facing new challenges. With its close ties to the natural, social and cultural environment, Travel & Tourism has a significant responsibility and role to play, not only in global dialogue, but more importantly in implementing solutions which will lead to a better use of our limited resources.

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